Where comfort meets style, and every woman finds her perfect fit. Dive into a curated collection that celebrates every curve, every story, and every moment.
Prima Donna Madison Full Cup Bra Powder Rose
Product Details
Care features
Composition
Where comfort meets style, and every woman finds her perfect fit. Dive into a curated collection that celebrates every curve, every story, and every moment.
Stop Feeling Uncomfortable In Your Bra
Whether in-store or online, we can help you find the perfect fitting bra.
We specialize in all cup sizes (AA -O), Breast Cancer & Post-Mastectomy patients. We are Eveden, Amoena, Trulife & Anita certified fitters.
A Legacy Built On Trust And Excellence
More than a bra and intimates store, we're a sanctuary for confidence, support, and beauty. Our customers' glowing reviews testify to our unwavering commitment to quality.
Quality And Craftmanship
High-quality materials and craftsmanship. The premium choice in the bra and mastectomy wear.
Specialized Products
Pocketed bras, mastectomy, prosthetics, compression and lymphedema. We’ve curated our range for the minority not the majority.
Inclusivity And Body Positivity
We are passionate about serving women of all shapes, sizes, and ages.
Community Involvement
Our partnerships include breast cancer organizations, support groups, and healthcare providers.
Personalized Service
We track your fit and purchase history to offer optimal choices, aiming to secure your lifelong patronage.
Education
We answer common questions and concerns related to bra fitting, sizing, and underwear care.
Victoria’s Attic For Every Woman’s Unique Journey
Empowering Women With Comfort, Support, And Confidence
For 30 years, we've served communities from Northern Alberta & Northern BC, becoming a trusted resource for women in search of foundation garments tailored to individual needs.
Explore our dedication to professional bra fitting, support for breast cancer survivors, and inclusivity for women of all shapes and sizes.
Support Beyond Shopping
Our specialized services for breast cancer survivors exemplify our commitment to making a difference.
From the initial diagnosis to recovery, we are here to support you through your journey.
The Brands we Stock
FAQ’s
Your bra should feel snug but comfy — like a supportive hug, not a wrestling match! No spillage, gaping, or digging allowed. If you’re constantly tugging, shifting, or adjusting, it’s definitely time for a proper fitting!
We recommend getting a bra fitting every 6 to 12 months. Your body can change with things like weight shifts, pregnancy, or hormonal changes — and even small changes can make a big difference in how your bra fits and feels. Plus, bras don’t last forever! Depending on how many you have in rotation, they can start to lose shape and support after about six months. A regular fitting keeps you comfy, supported, and feeling your best!
There’s no one-size-fits-all answer to how long a bra should last — it really depends on a few key things. How many bras do you have in rotation? Wearing the same one every day wears it out faster, so having a few to switch between helps them all last longer. How you care for your bras matters too. We recommend using a gentle detergent like our in-store favourite, Eucalan, and washing every two wears to keep body oils and bacteria from breaking down the fabric and elastic. And of course, the brand matters! High-quality bras like Empreinte are designed to last longer than budget-friendly options, and with proper care, they can easily last 6 months or more.
To keep your bras in top shape, we recommend washing them every 2 wears using a gentle, no-rinse detergent — like Eucalan.
- Fill a basin or sink with room temperature water (hot water = harsh on delicate fabrics).
- Add a splash of no-rinse detergent and swirl it around.
- Gently rub areas that collect more sweat and oils, like under the arms and band area.
- Lightly press the water out — don’t wring or twist those cups!
- Hang to dry preferably by the center gore (the piece between the cups) to keep its shape.
A little extra care goes a long way in keeping your bras comfy, supportive, and long-lasting!
Your bra band should feel snug and secure — not too tight, and definitely not loose. It should sit level all the way around your body and fasten on the loosest hook when it’s new. That way, you can tighten it over time as the band stretches.
A quick fit check: Slide two fingers under the band near your ribs, just under your armpit. You should be able to pull slightly — there should be a little give, but not too much. It should feel snug (yes, maybe snugger than you’re used to!), but not tight or uncomfortable.
If your band is riding up in the back, it’s too big — time for a fitting!
Straps that fall down can mean your bra is too big, worn out, or not the right style for your shoulders.
Make sure to adjust or tighten your straps every time you wear your bra — they should sit snugly on your shoulders without digging in. When buying a new bra, check that there's plenty of room to tighten the straps over time as the bra naturally stretches.
If you have sloped shoulders, try a multiway bra or one with a J-hook to convert it into a racerback — it helps keep straps in place. We also carry silicone strap holders that do the trick!
